Strengthened by GDPR lessons, the European ad tech sector is heating up

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2020, 3:07 PM UTC

European ad tech businesses collectively raised $403 million in capital across 53 financings between January and June this year.

There were more than 20 merger and acquisition deals in Europe between January and June 2020. According to the investment bank LUMA Partners, the aggregate deal value of these M&As were $112 million.

This article states Europe has become a “hotbed of ad tech innovation” with a significant rise in the deal flow. The push for innovation came because the early implementation of privacy regulations gave European companies a head start in the race for privacy-based changes.

Octopus Ventures’ Will Gibbs said, “If you can succeed in Europe — especially with GDPR and probably increased privacy regulation — it probably means it’s easier to succeed in the U.S.” The pandemic has also helped, as big clients are more accessible with everyone conducting business over the internet.

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