Sending newsletters with relevant product recommendations can help boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2020, 5:59 PM UTC

Around 35% of Amazon’s overall sales come from product recommendations.

Businesses should use their email newsletters to send product recommendations based on past shopper behaviour and purchases. Utilising customer data can help ecommerce brands create a list of top product picks based on consumer needs.

Product recommendation emails should use simple and easy to navigate template. They should also have a clear CTA that leads to a landing page with all the details necessary for a purchase. With online reviews influencing 93% of consumer purchasing decisions, brands should use customer reviews in to increase conversions further.

Businesses can also send educational and inspirational content to their email subscribers to prevent buyer fatigue. Providing non-salesy, informational content can further help companies to enhance brand credibility, boost engagement and establish thought leadership.

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