Leverage market research data to build effective digital PR campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2020, 12:39 PM UTC

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This piece suggests data collection strategies PR firms must use to execute successful digital PR campaigns. Source high-quality, accurate data gathered from the brand website using tools like Google Analytics to understand consumer behaviour and create successful PR campaigns.

Conduct market research based on a representative sample of the target audience to gain insights into buyers’ minds. Roping in expert agencies can help PR companies conduct market research and provide brands with a clean dataset for their digital PR campaigns.

Carrying out extensive, additional research online is recommended to gain access to information that isn’t based on numbers. Use platforms like BuzzSumo or Reddit to identify what consumers are talking about and create relevant PR campaigns aligned with their interests.

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