ViacomCBS to launch a connected video advertising platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 04, 2020, 6:11 PM UTC

The network has a combined unique viewership of 50 million users per month in the US alone.

ViacomCBS’s new platform EyeQ is designed to give advertisers a single point of entry into the company’s video footprint. The launch comes amidst rising video consumption and tightening marketing budgets in an economic downturn.

The one-stop-shop platform will be available from October and will be a part of ViacomCBS’s upfront talks. Brands advertising via EyeQ will get access to reporting and measuring tools in addition to the network’s expansive audience base.

The company said that the EyeQ platform would help agencies manage multiple advertisers across multiple ViacomCBS properties. The platform will also address frequency issues and prevent users from seeing the same ads on multiple ViacomCBS platforms like Pluto TV and CBS.com.

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