Create social content that reflects brand personality to effectively communicate with consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 04, 2020, 12:56 PM UTC

Evaluating campaign performance helps achieve social media engagement goals.

This piece suggests that brands must create a social media marketing plan to reach unprecedented growth and boost sales. Identify long-term goals for social media campaigns and segment them into measurable metrics to achieve them.

Marketers must understand a brand’s personality and how consumers perceive it to effectively showcase it in their social content and connect with consumers. Use social listening tools to conduct audience research to understand consumers' pain points and build detailed buyer personas.

Researching competitors’ content can help brands fine-tune their own. Creating polls, live videos, and podcasts can drive engagement. Investing in social media ads and creating a posting schedule with budget, time, and platform guidelines is recommended for improving engagement and gaining exposure.

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