Offering digital rewards, like e-gift cards, can provide tangible upfront value and drive engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2020, 5:38 PM UTC

Digital rewards can be delivered instantly via a link or email and provide instant gratification.

This piece suggests businesses can effectively create human connections by providing digital rewards like discount coupons. Hosting incentivised webinars, for instance, can make it easier for the brand’s target audience to evaluate the product while creating upfront value and keeping customers invested.

Digital rewards can make webinars more productive and lead to better lead generation. Brands can also use this strategy to collect customer data, as consumers are generally more willing to provide data in exchange for coupons, loyalty points or rewards.

Businesses can also use digital rewards to recognise and celebrate customer loyalty towards the brand. Customer appreciation programs can help establish goodwill, boost customer satisfaction and foster a long-term relationship with the business.

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