Create SEO optimised B2B marketing content to enhance search ranking and conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2020, 8:25 AM UTC

Adopting video marketing campaigns can help brands increase organic search traffic by 157%.

This piece highlights content marketing strategies B2B businesses can employ to effectively promote their marketing campaigns. Start by formulating a monthly B2B content marketing strategy and an editorial calendar based on consumer journey and keyword research to deliver consistent content.

Optimising content for SEO and promoting it through email newsletters, social media platforms, and search ads can help brands improve search ranking and drive sales. Brands must avoid using internal jargon when communicating with prospects and practice social listening to create content that can be understood by potential consumers.

Use tools like SEMrush to identify search trends like costs, reviews, and more and create content focused on addressing consumer pain-points. Develop thoughtful, relevant, and informative content to address consumer queries efficiently and build trust.

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