30% of global retail sales will be made through digital channels during the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2020, 1:08 AM UTC

Salesforce’s Shopping Index predicts the 2020 holiday season trends.

With global digital revenue coming up to 71% in Q2 2020, it’s estimated that 30% of global retail sales will be through digital channels in the forthcoming holiday season. Stores will be crucial in the holiday season, as they get converted into fulfilment centres for last-mile delivery and pickup locations.

Retailers are likely to use crowdsource transportations with delivery platforms like Uber to fulfil orders. The article shares that last-mile delivery during the holiday season could get impacted due to an increase in digital orders and returns.

COVID-19 delivery surcharges are expected to increase to nearly $4.5 billion. Further, with Amazon postponing its Prime Day event till October, revenues of Cyber Week are expected to dip 10%, as consumers make early purchases during the Prime Day event.

Read the original article

[13 minute read]