Hosting virtual summits and events can help brands sell digital products online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 30, 2020, 3:20 AM UTC

Brands can build membership models, like online community members, to promote digital products.

This article suggests marketing strategies brands can employ to sell digital products. Create online challenges with a video series based around the brand’s digital products on social media to attract potential prospects.

With events being cancelled due to the pandemic, offer to host online events with valuable keynote speakers and conduct virtual interviews and more to fill in the gap. Businesses can leverage these events to upsell digital products like ebooks, and drive brand awareness.

Building membership sites and online learning platforms is recommended to host and sell digital products to colleagues in the industry. Alternatively, brands can partner with consultants and urge creators in the industry to build membership sites and create online learning platforms.

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