As they shift from physical to digital events, brands must rethink how they structure events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 29, 2020, 3:02 PM UTC

Creating a backup plan for virtual events can mitigate the risks of any potential mishaps.

This piece suggests strategies that brands can implement as they transit from physical to virtual events during the pandemic. To host successful virtual events, brands need to identify the client’s requirements (networking, sales, or PR) and integrate relevant solutions into the event.

The event should effectively segment audiences and journalists while scheduling talks and keynote speakers to get maximum mileage. Marketers should also factor in audience preferences, on whether the event should be streamed live or pre-recorded and offered on-demand.

Creating informative, valuable, and entertaining presentations can attract potential prospects and enhance engagement rates for the events. Having an appropriate tech stack along with good audio and video equipment for live panel events can help brands execute successful events.

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[4 minute read]