Optimise engagement at critical touchpoints on Instagram to boost engagement rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 24, 2020, 12:35 PM UTC

Instagram’s engagement touchpoints include likes, shares, comments, stories, and more.

This piece suggests that brands must analyse and create content based on Instagram’s engagement touchpoints, as the algorithm ranks posts depending on engagement rates. Post images with great captions to encourage commenting from followers and reply to all comments to increase engagement.

Create stories using poll stickers, question stickers, and swipe ups to initiate interactive conversations on Instagram and drive engagement rates. Brands can also send direct messages to their followers to build deeper conversations while optimising engagement levels.

Marketers can further create slideshows and carousel posts on Instagram where images and videos are displayed in rotation in these posts. With Instagram allowing users to save posts and hold stories, brands must craft interactive posts with compelling content for enhanced engagement rates.

Read the original article

[13 minute read]