Recommend relevant products and offer incentives to improve upselling opportunities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2020, 8:27 AM UTC

Creating add to cart or add to wish-list icons can help ecommerce brands increase sales.

Ecommerce businesses must leverage human behaviour and insights from other consumers' impressions to develop successful upselling strategies. Recommending relevant and complementary products along with the searched products can offer consumers convenience and increase sales.

Offering incentives like free shipping can help brands attract consumers' attention and encourage them to make purchases. Prompt consumers to act quickly to purchase by genuinely using fear of missing out tactics like “Selling Fast” or “Limited Stock Available” to drive sales.

Create a “Customers Who Bought This Also Bought This” section on the product page, like Amazon does, for ease of use for consumers and optimise upselling opportunities. Implementing a ratings system helps ecommerce stores to build trust among consumers through reviews from other customers.

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