Facebook tests a new page layout and features on its mobile app to improve accessibility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2020, 11:44 AM UTC

The test will be extended to a small percentage of English-language pages and a small number of businesses.

Facebook has been testing a new look for pages on its mobile app with “a handful” of public figures. These figures include actors, creators, authors, bands, books and novels. The most significant change includes a cleaner, more intuitive layout with easy access to a page’s biography, posts, and other information.

Administrators can now navigate between the page owner’s profile and the public-facing page and manage admin access permissions based on specific tasks. The new page design will display notifications of related updates together like post reactions.

Other features include new access points to page insights, making it easier for owners to access data. Further, a metric will display the overlap of the audiences between Instagram and Facebook apps.

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