TikTok looks to cash-in on the gamification trend with its new Gamified Branded Effect

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2020, 7:50 PM UTC

The platform says the feature will lets brands connect with users in new ways.

With brands continuing to explore ways to connect with people staying at home, advertiser interest in gamification has risen exponentially. TikTok’s Gamified Branded Effect allows brands to prompt users to control and interact with branded elements.

The new feature from ByteDance owned social platform use actions like facial expressions, body postures or other motions and is “sound-on” experience. It will enable users to juggle a ball on their eyebrows, and match poses in a catch beat and control submarines using their head.

The latest update provides over 20 formats that brands can customise according to their campaign needs. The social platform further added that there has been “more than 200%” increase in users’ interest in gaming on the platform over the past year.

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