It can also help monitor the performance of branded partnerships.
Marketers can leverage Brand Collabs Manager to find out potential partners for creating sponsored Instagram content. Before solidifying partnerships, brands should analyse the past collaborations, work samples and average post engagement of any potential partners.
Tagging sponsored content partners in @mention's, Stories or the feed can enable viewers to easily access the partner account. Marketers should make sure the brand is not tagged improperly in paid partnership affiliations.
Using the Insights Tab on the Collab Manager can help marketers gauge each post’s performance on the basis of impressions and engagements as well as audience demographics. In case of Story Metrics, the tab will show impressions and engagements along with “Taps Forward, Taps Backward, Exits, and Replies”.
[9 minute read]