Marketers should foster long-term relationships with leads generated from book funnels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2020, 7:34 PM UTC

Book funnels can help transform casual prospects into durable ones.

Book funnels can boost conversions by getting readers to subscribing for email lists or sign up for consultations. Brands can build a long-term relationship with their audiences by reaching out to them through regular emails.

Businesses can deepen the relationship by providing useful resources via email throughout the customer journey. Marketers can also create a series of autoresponder emails or weekly newsletters to keep readers invested in the conversation.

Creating interesting in-text CTAs can further enhance engagement. The author contends this consistent engagement can create a community, which can benefit both the author and the reader

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[11 minute read]