Integrating online and offline PR activities can help ecommerce stores drive brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2020, 7:34 AM UTC

Create easily accessible, targeted, and high-quality content to improve PR relations.

This piece suggests ecommerce brands could leverage PR to guide consumers in the right direction and enhance brand awareness. To create effective PR campaigns, create in-depth PR content that defines the brand, its values, products, and more.

Brands must engage in online discussions on social media platforms to trigger conversations, reach influencers, and capitalise on offline events to boost online presence. Build a PR team comprising of PR specialists, content creators, and spokesperson to carry out PR activities and maintain a public presence.

A brand spokesperson can post genuine opinions on social media channels about recent news that resonates with consumers to increase engagement. Emphasising on audiences’ interests, angle of the message, channel, and the medium is recommended when creating PR content.

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