Amazon to hold Prime Day “later than usual” this year in the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2020, 12:30 PM UTC

The annual discount event is likely to take place in October this year.

Washington-based ecommerce giant Amazon has announced it would delay Prime Day in the US this year. The annual event, which usually occurs in mid-July, has been delayed to ensure the safety of company employees, selling partners and customers during the pandemic.

Though the confirmed date has not been officially announced yet, a CNBC report said Amazon has informed third-party sellers "to expect Prime Day to happen on October 5th this year”. The global health crisis has not only caused an upswing in the demand for Amazon’s services but also posed a challenge to its demand-supply chain and warehouse hygiene policies.

A company spokesperson said Prime Day would be held in most countries later this year. However, the discount event will be organised in India between August 6th and 7th.  

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