Adding images of speakers on webinar landing pages can help boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2020, 6:14 PM UTC

Images help evoke emotions, enhance user experience and decrease bounce rates.

Highlighting the images of webinar speakers on landing pages can help build credibility. Adding images next to the speakers’ credentials can help put a human face to the webinar.  This human element can allow viewers to feel more connected to the brand.

Webinar landing pages should address the visitor’s needs and pain points. To convince users to join the event, marketers should highlight how the webinar can help solve their target audiences’ professional challenges.

Adding a welcome pop-up to the landing page with clear CTAs can further increase conversions. Marketers can encourage referrals by adding share and social media buttons on their webinar landing pages.

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