Place websites at the centre of the marketing mix to enhance conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2020, 1:08 AM UTC

Leveraging offline marketing tactics like local print advertising can improve website traffic.

This piece suggests that brands could place websites at the centre of the marketing mix to control messaging and improve conversions. Develop a mobile-friendly website that’s easy to navigate with a strong SEO strategy and ensure that all basic marketing elements are in place for the campaigns.

Brands can sync their email marketing campaigns by backlinking emails to their site and placing lead capture forms on websites. Send emails about new products or monthly newsletters that link back to relevant content on the website, to subscribers.

Creating organic content with consistent design and copywriting and sharing it on social media platforms is recommended to drive traffic to the site. Build paid social and search ads campaigns to target existing and new consumers effectively.

Read the original article

[5 minute read]