Mobile click fraud rose by 62% during the coronavirus pandemic: Study  

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2020, 2:58 PM UTC

ClickCease studied 1.8 billion clicks across 5000-plus online ad accounts globally to identify non-human, fraudulent and invalid clicks during the crisis.

Among 1.8 billion clicks, 14% of paid traffic was fraudulent and, 85% of click frauds originated from mobile devices. Though click fraud is a global phenomenon worth $2.4 billion, the problem has worsened on mobile devices during the peak pandemic months.

Invalid clicks on Android devices contributed to the majority of mobile click fraud, rising from 12% to 29% between May and June 2020. IOS-based mobile click fraud also increased from 2% to 12% during that period.

ClickCease CMO, Ilan Missulawin said search spend is important for advertisers, especially as businesses gear up for reopening after the lockdown. He also added, a large part of paid search spend is wasted on invalid clicks, “and this is now largely carried out on mobile devices.”

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