Marketers must use ingenuity and creativity while designing web experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2020, 2:51 AM UTC

Paid media assets help improve web experiences and drive conversions.

Brands must revaluate their company websites, as the digital and social media landscape in the US is in turmoil. With 84% of consumers believing websites add to a brand’s credibility, marketers must leverage them to reconnect with consumers.

Create authentic web experiences using creativity and ingenuity to host interesting, engaging and creative content on websites that informs and entices users. Budget-challenged brands can use platforms like Weebly to develop user-friendly websites with easy navigation and make changes to the site in real-time with tools like Webflow.

Develop a good product website with relevant landing pages to promote within a complex ecosystem of other products or services. Brands could create event-based microsites, with flexible design and tech stacks that can be easily modified, rather than hosting on the primary website.

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