eBay tests floating slots for promoted product listings in the search results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2020, 7:03 PM UTC

Early reactions to the new product seem positive.

With ecommerce seeing an upswing during the pandemic, California-based eBay is testing floating slots for promoted products in search results. This latest update to the promoted listing program is among the steps eBay has taken to differentiate itself from competitors like Amazon and Etsy, which have promoted listings in fixed positions.

eBay is also planning to modify its algorithms to improve the quality and relevance of promoted listings and organic search results. The ecommerce sector, including market leader Amazon, is expected to push more innovation in the run-up to the holiday season.

The California-based ecommerce says the new update will help merchants increase sales and boost customer satisfaction. Meanwhile, eBay is also in talks to sell its classified advertising business to a Norwegian company, Adevinta.

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