Adding discounts to exit-intent pop-ups can help brands prevent losing potential buyers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 20, 2020, 7:31 PM UTC

Exit-intents are the pop-ups that appear when a visitor wants to exit the website.

Businesses can offer discounts and incentives in their exit-intent pop-ups to encourage visitors to make a purchase before moving out of the site. But, brands should personalise their messages and add a human element along with a contrasting CTA button to influence a buyer’s purchase decision.

Marketers can include live demos in their exit-intent pop-ups to showcase how customers can use certain products and services. Highlighting free shipping of products in the exit-intent pop-up can also help increase conversions.

Including popups on the website’s coming soon pages can help organisations push sales. Providing links to valuable content, like courses and webinars, can help brands capture email addresses.

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