Businesses should offer flexible payment options to strengthen customer relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 17, 2020, 4:42 PM UTC

With technological advancements, consumers are demanding multiple payment gateways for a seamless checkout experience.

Adopting flexible payment methods can not only help brands offer customers a frictionless checkout experience but also aid in retaining consumers. Providing intuitive payment options like ACH, debit or credit card can smoothen the buying experiences for the consumer.

Companies can also offer tangible rewards, like discount coupons, to its existing customers to foster a long-term relationship. Brands should also focus on customer retention as it can lead to an exponential increase in profits. 

Businesses should embrace customer feedback and modify products and services accordingly to address consumer pain points. But, they should also allow anonymous customer feedback to gather honest opinions. Marketers should further ensure quick responses to make customers feel valued.

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