B2B marketers should focus on building meaningful connections while networking remotely

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 17, 2020, 10:20 AM UTC

They should regularly check-in with their connections to strengthen relationships.

Rather than centring strategies around improving sales figures, B2B companies should focus on forging meaningful connections with other brands and professionals within their niche. While networking with industry peers, marketers should have spontaneous conversations aimed at solidifying their association.

Marketers should connect through real-time, face-to-face communication channels to build personal connections. But, they should reach out to their intended target on the audiences’ preferred medium of communication.

While participating as a speaker in a virtual summit or an online conference, business leaders can also reach out to other speakers on social platforms. They should craft personalised introductions when making acquaintance with other speakers and build a professional rapport.

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