Avoid using clickbait headlines for content to show up in Google Discover

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 17, 2020, 2:36 AM UTC

Large images being used in content must at least be 1200 px wide.

This article makes suggestions on how publishers can get their content to show up in Google Discover. The Google Discover feed shows content as per personalisation based on user’s search history, interests, topics and places they follow.

The page titles being written must capture the essence of the content. These titles must be non-clickbait. The article advises against using tactics that cater to morbid curiosity, outrage or titillation. Using compelling, high-quality images in the content is recommended.

However, avoid using a site logo as the image. The content being created must tell a story well, be timely with regards to current interests and provide unique insights. The content should have clear bylines, dates and information regarding the author, publisher, company or publication, whichever is relevant.  

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