Include multimedia messages with personalised offers in SMS marketing messages to improve reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2020, 8:17 AM UTC

Send out SMS messages when people are in a relaxed state of mind.

This piece suggests SMS marketing strategies and approaches brands can use to inform consumers about products and services and boost ROI. Create brief, simple, and relevant SMS messages with loud and clear CTAs to prompt responses and ensure readers follow up.

Incorporating multimedia messages like images and videos in SMS texts allows marketers to convey their point across more effectively. Crafting personalised, customer-specific messages with offers and benefits can help brands create a sense of exclusivity and appeal to consumers.

Inform consumers about contests or rewards on social media channels and add links to surveys or feedback forms through SMS messages to drive engagement. Using SMS tracker tools is recommended to measure metrics like outreach and engagement.

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