Bloggers can leverage challenges to create engaging content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2020, 6:33 PM UTC

The challenges should provide a learning experience to the readers.

Marketers can run a series of blogs that teach the readers practical skills in a set number of days to create engaging content. Challenges can also be a starting point to get the readers to interact with each other over the “homework.”

Collaborations with other content creators can help marketers build further engagement and enhance their social presence. For instance, bloggers who are not skilled at web design can collaborate with experienced designers, while offering them content in return.

Bloggers should also focus on building own-assets, like podcasts and email lists, over creating content for Facebook or Instagram. Focusing maximum time and resources on their areas of strength can help in fuelling the growth of the blog.

Read the original article

[13 minute read]