Amazon’s latest Interactive Video Service enables customers to add live interactive video streams

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2020, 2:03 PM UTC

The Interactive Video Service (IVS) makes high quality, live-streaming video available to viewers within three seconds.

The ecommerce giant’s latest fully managed service enables users to create contextual content within seconds, without expensive video equipment. This service uses technology similar to Twitch and allows customers to add live and interactive video in their mobile or web applications.

IVS allows users to promote their content to the target audiences through various online media platforms. It also helps users configure and stream live videos with scalable delivery options to support both local and global viewers.

Video creators can also automatically manage multiple segments of video formats depending on the viewer’s network and device. The Amazon IVS Management Console and APIs are currently available in certain regions in the US and Ireland.

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