Marketers can leverage online surveys to create informative and trustworthy content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2020, 5:01 PM UTC

Data collected by surveys can be used to bolster arguments in content like blogs and white papers.

Businesses can conduct research to gain customer insights on a particular topic and use them to create authentic content. Marketers can create “well-informed” and “well-designed” surveys to collect real-time first-party data from their target audiences.

Using chatbots can further help marketers create reliable and authentic content. Chatbots can help businesses gather real-time problems, suggestions and needs of their target audiences that they can use to support arguments in the branded content.

Brands can also partner with industry influencers, and gather their opinions on a relevant topic, to create high-quality content at scale. 92% of consumers trust an influencer more than any other type of advertisement, according to a Forbes’ article.

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