In-stream video ads are brand promotions that run before or during a video on a streaming platform like YouTube.
Audiences, for the most part, block out in-stream ads with the bulk of consumers (42%) almost never clicking on them, a HubSpot survey found. While 22% click on a video once a week, 17% click on them 2-3 times a week, and only 4% almost always click on them.
Despite the low interest in clicking on these ads, consumers are still likely to consider buying the products advertised. More than one-third of respondents (37%) said they have purchased a product that they learned about from in-stream ads.
Not surprising, most consumers (37%) said they would click the skip button on in-stream videos as soon as possible. Just above 10% said they usually watch the entire ad if they find it interesting.
[8 minute read]