Consumers are increasingly shifting to online stores for shopping during the pandemic, reveals study

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2020, 5:55 PM UTC

81% of consumers said they would continue shopping online in the future.

Nearly half of consumers in the UK said they have discovered at least one new form of online shopping, like a new brand or an app website, during the lockdown. The latest Criteo study revealed consumers are looking at offerings that make them “feel good” during this crisis.  

Consumers have either discovered a new grocery or online supermarket, or found the online counterpart to their usual grocery store during the pandemic. Though this trend is apparent among all age groups, it is led by Gen Z consumers.  

15% of new shoppers said local goods are the primary reason why they plan to continue to shop at new outlets, followed by 14% citing good packaging. 13% of them also feel valued at the newly discovered shops.

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