Conducting “dry runs” can help brands execute and conduct webinars efficiently

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 15, 2020, 11:32 AM UTC

Follow up with attendees and registrants to provide relevant materials or webinar recordings, post-webinar.

This piece guides marketers on organising successful webinars or virtual events in the absence of in-person events. Start by aligning event themes and dates relevant to the industry, skillsets and pain points of the target consumers.

Leverage webinar platforms and tools like Zoom and GoToWebinar to set up the virtual event and practice “dry-runs” to ensure delivery, content, visuals, and tech are faultless. Integrating live polls, planning pre-prepared discussions, offering giveaways and conducting activities can boost webinar engagement rates.

Hiring a line-up of speakers with expertise in the brand’s niche and promoting the event through email and pop-up campaigns can help marketers boost event signups. Setting webinar goals like attendance requirement and sales is recommended to plan the event, generate leads, and track ROI.

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[16 minute read]