Streamlining purchasing processes helps DTC brands improve conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2020, 2:02 AM UTC

Build an online community across marketing channels with a clear and consistent philosophy to connect with prospects.

This piece suggests tips businesses can use to build a profitable direct-to-consumer (DTC) brand independent of big platforms in challenging times. Developing a streamlined and innovative buying process on websites with fewer hurdles is recommended to boost the growth of a DTC brand.

To transform consumers into brand advocates and build loyalty, DTC brands must train their staff to deliver great customer service across touchpoints and improve interactions. Adapt to new situations and build an effective logistics system to deliver goods quickly and efficiently.

DTC brands must understand their consumers’ persona and tailor email marketing messages accordingly to enhance conversions and reduce customer acquisition costs. Segment email lists to align with marketing messages relevant to each customer's interest and their stage in the sales funnel.

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