Integrate niche question research into the social media marketing process to enhance engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2020, 2:20 AM UTC

Asking open-ended and easy to answer questions around relevant trends can help ensure participation.

To improve the performance of social media campaigns and attract consumers' attention, brands must integrate question research into the process. Question research allows brands to understand their target audiences and assess questions relevant to their consumers' interests.

Leverage tools like BuzzSumo Question Analyser and Text Optimiser to collect insights on discussions and identify popular niche questions. These questions can then be integrated into social media campaigns by posing and answering those questions in post updates and photo captions.

Hosting social media events like a live Twitter Chat or live interviews on Facebook can help brands address interesting questions. Monitor questions and discussions around topics concerning the brand and set up automated responses to avoid appearing spammy or promotional.

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