Transparency, customer service and high quality products help build trust in a business

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2020, 11:13 AM UTC

Customers would be more willing to spend with companies that have these qualities.

This article shares attributes that allow customers to see a business as trustworthy. These elements are transparency, customer service and high quality products. To be more transparent, companies must make their goals and mission statement public.

This helps build trustworthiness with vendors and customers and ensure a business is less likely to cut corners and compromise in the future. Through excellent customer service, businesses can hear and take care of issues that customers and vendors face.

Companies must strive to produce the finest quality products to build trust and keep customers coming back. Trusting a brand could also lead to customers recommending it to their family and friends and leave honest product or service reviews online.

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[4 minute read]