Small businesses must adopt a digital model to transition from brick and mortar stores to online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2020, 8:17 AM UTC

Leveraging Instagram can help marketers effectively promote a brand on social media.

This piece suggests strategies small online businesses can use to build a strong consistent brand across websites, social media, online content, and more. Adopting a digital model can help small brands effectively transition from being a brick and mortar business to online.

Build a website to communicate online. The article also suggests creating and sharing infographics that are easily digestible. Developing a mobile app for retail businesses further allows marketers to appeal to target consumers and build loyalty.

Establishing relevant community links can help brands to promote their website online and locally. Creating content marketing campaigns and conducting content audits is recommended to promote brands online and evaluate relevant content for the campaigns.

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