Combine SEO content and PPC ads to improve the performance of lead magnets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2020, 1:50 AM UTC

PPC ads can help brands test and create quality content with optimised keywords.

This article suggests marketers combine SEO content and pay-per-click (PPC) ads to create quality content and generate converting leads. Using PPC tools and Google Search Console can provide brands with PPC-tested keywords and create content optimised for Google’s search results.

PPC campaigns can be used to promote content lead magnets like reports, papers, ebooks, webinars, and more, and to enhance lead generation. Create keyword-based ads with appealing visuals to attract prospects to lead magnets and use sign-up forms to capture them.

Focusing on best-performing keywords, defining search queries, and identifying searchers' intent in SEO, content marketing, and PPC is recommended to optimise lead acquisition. Brands must create engaging copies with keywords to improve the performance of landing pages and attract quality traffic.

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