WhatsApp rolls out QR codes and catalogue links to help businesses promote their brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 10, 2020, 9:31 AM UTC

QR codes for businesses and catalogue links are now available to all brands globally through the WhatsApp Business app.

To push into ecommerce and expand its overall business appeal and utility, WhatsApp has launched QR Codes for businesses and catalogue links. QR codes for businesses can help brands connect with WhatsApp users and start a messaging thread from QR code scans.

Consumers can scan QR codes displayed on storefronts, product packaging, or receipts to initiate a chat with brands. With limited discovery options on WhatsApp, a QR code will enable brands to facilitate direct links to their businesses and connect with users.

The messaging platform has also introduced catalogues links, allowing businesses to provide shareable links for listed products. Businesses can showcase their products and consumers can share products with friends or family through catalogue links.

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