Form social media groups relevant to consumers’ interest to improve brand awareness and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 10, 2020, 12:48 PM UTC

Understanding consumer expectations through different social media platforms can help brands deliver anticipated content.

This article suggests leveraging social media groups to increase brand awareness, generate new leads, enhance website traffic, and drive sales. Creating social media groups with consumers' interests in mind can help brands collect feedback and improve consumer satisfaction.

Brands must establish a clear set of rules, and inform and engage group members with interesting content, while having facilitators manage the group. Marketers must bring together loyal consumers and facilitators to kickstart conversations when launching the social media group.

Promote the launch of the group in advance and send out frequent reminders to consumers, encouraging them to share it with their networks. Joining other groups is recommended to gain and observe valuable insights to launch own social media groups.

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