Consider audiences’ likes and create relevant content to enhance content marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 10, 2020, 1:31 AM UTC

Releasing free tools like loan calculators and backlinking them to emails and websites can help brands boost search ranking.

This piece suggests integrated content marketing strategies brands can use to create and promote content types like blogposts, videos, podcasts, free tools and more. Before creating marketing campaigns with various content types, brands must consider what their audiences like and align their skillsets accordingly.

Conduct keyword research tools to create relevant content for blogposts, videos and more to improve search engine ranking. Creating podcasts can help build brand awareness while allowing marketers direct traffic to their other content resources.

Produce engaging YouTube videos to demonstrate expertise, products, and ideas to increase views and generate leads. Addressing consumer problems through online courses and promoting them can further help brands position themselves as industry experts in their niche.

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[12 minute read]