Advertising-video-on-demand can help brands reach consumers cost-effectively and build relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 10, 2020, 12:29 PM UTC

88% of Europeans believe their use of advertising-video-on-demand (AVOD) will increase or remain the same once COVID-19 is brought under control.

With COVID-19’s impact pushing many consumers in a tight financial position, brands must leverage AVOD to serve consumers' content needs. Amid increasing video subscription services, 60% consumers say they would watch targeted advertisements to access free video content.

AVOD can help brands cost-effectively reach viewers by producing or hosting ads while providing discounted or free on-demand viewing. Serving AVOD ads alongside quality content can help brands capture people’s attention and build deeper relationships with them.

The author contends AVOD provides advertisers with an opportunity to respond to consumer viewing habits and reach highly engaged audiences and improve ROI. Brands must be considerate towards consumers' content needs and provide relevant ads through AVOD to connect with audiences during these challenging times.

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