Social media usage for news consumption increases globally, amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2020, 1:58 AM GMT+0

Reuters Institute’s Digital News Report 2020 surveyed approximately 80,000 people across 40 markets.

The report found that, among social media, Facebook with 36% was the top source for news consumption worldwide, followed by YouTube (21%) and WhatsApp (16%). WhatsApp was used by 24% of participates to find, discuss, or share news about COVID-19.

12% and 11% of people relied on Twitter and Instagram for news, respectively. 18-24-year-olds in the US (26%) and the UK (24%) reported using Instagram as a news source in the last week. The most popular social media networks based on weekly usage were Facebook (63%), YouTube (61%) and WhatsApp (48%).

Of those polled, 69% use smartphones to read the news every week. Television and social media as a news source globally increased five percentage points in April. Online media and radio improved two percentage points.

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