Small businesses must envision the future and work at it to emerge transitioned from the pandemic

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July 09, 2020, 1:28 AM UTC

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This article shares tips on how small businesses can come out transformed from the pandemic. While companies may be focusing on external communications, marketing and branding, small businesses mustn’t lose sight of internal communications.

They must solicit employee questions, listen with intent and respond with truth. To transition out of the crisis, the article suggests envisioning the future and then emboldening the teams to work towards it.    

While pivoting as per changing consumers’ needs, staying true to the company’s vision, mission and values is recommended. Businesses must be conscious of how they deal with the crisis since these efforts will affect the company’s bounce back and the reputation they wish to preserve.

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[5 minute read]