Businesses should offer customers value-added information through order confirmation emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2020, 12:17 PM UTC

"Confirmation emails outperform bulk-marketing emails in terms of opening rates, click-throughs, viewing time and revenue."

With most shoppers expecting confirmation emails from brands after a purchase, marketers should use this as an opportunity to build a relationship with their consumers. Companies should create a long-lasting first impression by ensuring their confirmation emails provide additional value to the customers.

Businesses should include important information about the purchase like the order number and a tracking link in their confirmation emails. But, marketers should make sure their emails are visually attractive and contain colours from the brand palette to support branding efforts.

Confirmation emails should not only inform the customers but engage them as well. Offering a discount/incentive on the next purchase and promoting the brand’s loyalty program can help marketers provide an opportunity for customers to further engage with the brand.

Read the original article

[8 minute read]