Amid COVID-19, leverage virtual events to save costs and reach audiences from across the world

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2020, 8:21 AM UTC

Virtual events can help collect feedback and track engagement metrics with event management software.

With COVID-19 impacting events, brands must leverage the opportunity to conduct virtual events to save on costs and enhance audience reach. Brands can reach audiences from across the world and engage them with online experiences like keynote speakers’ content through virtual events.

Offering live streaming options and recordings of keynote speakers can help brands convert online audiences into loyal fans. Conducting virtual events allows brands to save on costs like venue, paying the event staff, physical branding, and more.

As virtual events require no real estate, it can build brand awareness and provide consumers with an opportunity to learn. The author contends virtual events can save travel time for attendees and speakers as it eliminates the need to travel.

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