66% of US consumers expect to increase online purchases during the 2020 holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2020, 9:20 AM UTC

Radial’s recent survey reveals that 50% of consumers consider five days for holiday gift delivery as reasonable.

Ecommerce activities are expected to surge with 66% of Americans planning to increase online purchases during the 2020 holiday season. Online orders during the months of April and May increased 70% and 218% YoY respectively.

April and May 2020 recorded 1 million more orders shipped, compared to the 2019 Peak season. 60% of consumers plan to shop less in-store due to COVID-19 and 41% don’t plan to shop earlier than usual for holiday gifts.

Additionally, 39% of consumers plan to start holiday shopping in October into early November and 30% plan to start purchasing on Black Friday/Cyber Monday. Also, 63% of consumers are “slightly or very much more likely” to buy from retailers following COVID-19 safety precautions.

Read the original article

[4 minute read]