Marketers need to make Reddit a part of their digital strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2020, 2:20 PM UTC

The traffic potential from the site is enormous and can be highly beneficial for marketers.

Crafting content that positively engages the audiences on Reddit can help become a followed link and support their SEO efforts. This also helps in building links that come within a topically relevant community.

Reddit, with its community of highly engaged users, also allows the opportunity to demonstrate the brand’s expertise. It is also a fertile ground to build a community of loyal fans. However, marketers should be seen as people who add real value to the community. 

The platform also allows brands a chance to interact with users who mention their product or services in the form of a recommendation or as a question. Marketers should monitor these mentions and jump to help or respond to consumer queries.

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