Marketers must include YouTube in their marketing efforts to generate leads and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2020, 2:05 AM UTC

95% of global internet users watch videos on YouTube.

This article shares why brands must leverage YouTube as part of their marketing efforts. The video platform can be used to increase site traffic and generate leads and sales. The piece states that more US adults use YouTube than Facebook or other social media platforms, making YouTube a hard to ignore platform.

Further, the article provides that 76% of consumers are more likely to buy a product after watching a compelling video. YouTube has 2 billion total monthly active users and 30 million total daily active users.

Brands can try turning their customers into video content creators. For example, run a contest and incentivise the customer to create a product’s unboxing video. Using animated videos can help deliver a message in a fun and engaging manner.

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[15 minute read]